About

I’m Vikash Mewada. I work across marketing, SEO and digital businesses, with a particular interest in how good ideas become useful products and sustainable businesses.

What I work on

My work sits at the intersection of digital marketing, search strategy, web technology and entrepreneurship. I enjoy understanding how businesses attract customers, build trust and create better experiences online.

What you’ll find here

  • Practical lessons from SEO and digital marketing
  • Business-building ideas, experiments and observations
  • Technology, tools and workflows worth exploring
  • Honest notes on what works, what doesn’t and what I’m learning

This site is my space to share useful thinking and document the process of building things. The goal is simple: publish ideas that are clear, practical and worth your time.

Follow along

You can connect with me on LinkedIn or follow Instagram. For longer notes, visit The Growth Letter on Substack.